Choose Your Tools
Identify the third-party tools used on your website and configure them in the Consenter Manager to ensure accurate risk assessments and transparent communication with users.
Many websites rely on external tools to provide specific functions, such as web analytics, marketing, embedded videos, maps, or social media content.
These tools are provided by third‑party service providers. Selecting appropriate tools and configuring them to match your needs has a significant impact on your overall data protection footprint.
It is important that you know which tools you use and how you have configured them on your website. Only then can you make these settings transparent to your website visitors by configuring each service provider in the Consenter Manager.
If you are unsure how to configure a tool and how to mirror this configuration in the Consenter Manager, we offer configuration guides that support you in two ways: 1. They help you configure the tool in line with the data minimisation principle (i.e. processing only the personal data necessary for your purposes). 2. They show you how to reflect this configuration in the Consenter Manager so that your website visitors are correctly informed about the processing.
Choose External Service Provider or Disclose Own Processing
In the second column, select the service provider you use for the purpose you have chosen.
If your service provider is not yet listed, add it manually as a new service provider.
If you process data without (or only partly with) external tools, add yourself as a service provider.
Add service provider information
By clicking “edit” you open the context window to submit legally required information about the tool you use.
Legal role
If you only process data on your own servers, select “self hosted”.
If you transmit data to the service provider on the basis of a data processing agreement, which limits the service provider to your own processing purposes, select “processor”.
This is the most likely scenario for services which provide analytics only.
If you transmit data to a service provider, which processes personal data for its own purposes (e.g. advertising), select “controller”, if you process personal data for shared purposes on the basis of a joint controller agreement, select “joint controller”.
This is the most common scenario for external service providers embedded on your website and in the context of personalised advertising. For some services, processing for the provider’s own purposes is enabled by default. Make sure to deactivate this option when configuring the service if you do not require this functionality.
Tracking Method
Select how your website recognises returning visitors. The available tracking methods range from low risk (no tracking or single-session) to high risk (third‑party cross‑device tracking).
Personalization Model
Specify whether, and in what way, data is used for personalisation.
You can save time by applying these settings to all other tools within this purpose by selecting “Apply to all data recipients”.
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Select Your Purposes
Select the purposes for which you want to process personal data and provide the foundation for informed consent and your cookie banner configuration.
Define the Data Categories
Define which categories of personal data are processed, specify storage duration and location, and understand how these choices affect the privacy risk assessment.